About Us

Bikes come in many shapes and styles and whether you ride a Carbon Fiber Road Machine or a Steel lug commuter your bike represents the core of who you are as a rider. Steel Lugs, Fixed Gears, drop bars and leather saddles, these are all elements that make each bike unique in it's own way and every rider have a special connection with their bike. What has built Earth, Wind and Rider is that we strive to create a space where the bike connects with riders of every kind regardless of the bike you ride because when you get off your bike and are walking around in one of our jerseys, you are now bringing the core of who you are to everyone around you, that cyclist inside. Wow, now this may sound like it is getting a little to deep, but we felt something was missing, a true form of expression of this passion that we had not yet seen but kept looking for in our everyday travels. We love wool jerseys and the form of expression it brings to each one of us but we needed more and needed to go deeper to truly represent all the different bikes and riders there are in this world.